Animology White Wash is widely acknowledged as one of the very best whitening shampoos in the world and is trusted by many champion show dog owners, to make their pet's coat dazzle. As many white coated dogs suffer from skin sensitivity White Wash is a mild shampoo that reduces risk of skin irritation. Infused with our 'Signature' scent. Animology shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils, 'EASY RINSE' technology keeps washing time to a minimum, and built in conditioners and Pro-Vitamin B5 help improve the health, strength and condition of the coat. The shampoos form part of the multi-award winning portfolio of grooming products that has sold over 1 million bottles and are used by top groomers, show dog owners and thousands of dog owners around the world for good reason; Animology leaves dogs looking, smelling and feeling simply wonderful.